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Measure the maturity of how you use customer data and insights

It goes without saying that delivering great customer experiences is extremely important to your business right now. In fact, in a recent survey of 1,920 business leaders by SuperOffice, 45.9% said their number one priority for the next five years is customer experience. But a startling 97% of marketers say their organizations are ineffective at turning customer data into insights and actions, according to recent research by the CMO Council. This makes it virtually impossible to deliver personalized experiences in real-time and across multiple channels.

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